Be Straight. Move Forward.

For men who prefer clarity over noise.

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Everyday Essentials

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Built for workdays, weekends and everything in between.
Navy Blue Checked Casual Shirt

Navy Blue Checked Casual Shirt

Navy Blue Checked Casual Shirt
Rs. 1,649.00
Rs. 1,649.00
Yellow Checked Casual Button Shirt

Yellow Checked Casual Button Shirt

Yellow Checked Casual Button Shirt
Rs. 1,649.00
Rs. 1,649.00
Blue and Yellow Checked Print Shirt

Blue and Yellow Checked Print Shirt

Blue and Yellow Checked Print Shirt
Rs. 1,649.00
Rs. 1,649.00
Orange Red Plaid Short Sleeve Button Up

Orange Red Plaid Short Sleeve Button Up

Orange Red Plaid Short Sleeve Button Up
Rs. 1,599.00
Rs. 1,599.00
Navy Blue Checked Casual Shirt

Navy Blue Checked Casual Shirt

Navy Blue Checked Casual Shirt
Rs. 1,649.00
Rs. 1,649.00

Fresh. Not Flashy.

New arrivals designed with the same straightforward philosophy.

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Dress The Way You Think

Clear choices for every version of your day.
Navy Blue Checked Casual Shirt

Checkered

Black Multicolor Striped Casual Shirt

Full Sleeves

Yellow Checked Casual Button Shirt

Half Sleeves

Black Floral Print Short Sleeve Casual Shirt

Printed

Navy Blue Checked Casual Shirt

Checkered

Two Styles. One You.

Compare fits, patterns and personalities before you decide.
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The Forward Journal
Forward Is a Direction, Not a Destination

Forward Is a Direction, Not a Destination

We spend a lot of time thinking about where we want to end up. The title, the number, the version of life that means we made it. And there's value...
Dressing With Intention: Less Noise, More You

Dressing With Intention: Less Noise, More You

Fashion has a habit of making things complicated. New silhouettes every season. A new set of rules to learn, break, and relearn. A new version of "what men should wear"...
The Man Who Lives in the Gray Area

The Man Who Lives in the Gray Area

Most people want certainty. Black or white. Right or wrong. Yes or no. There's comfort in that clarity, and there's nothing wrong with wanting it. But the men who move...